1、Trademark Registration and Ownership

LIZICHU (LLZZICHU) is a registered trademark of Dongguan Xuhengda Technology Co., Ltd., officially registered with the China National Intellectual Property Administration (CNIPA). The exclusive rights to the trademark belong to Dongguan Xuhengda Technology Co., Ltd., and it is protected under the Chinese Trademark Law and related regulations.

The brand name combines Chinese and English elements:

Chinese: “立兹初”, reflecting the company’s philosophy of “Innovation as a foundation, focus on quality, starting from the beginning.”

English: LLZZICHU, used as the international identifier for overseas marketing and brand promotion.

The trademark design is modern and minimalistic, featuring a blue technology-inspired visual style that represents Xuhengda Technology’s core values in the pet products sector: technological manufacturing and quality first.

2. Brand Philosophy and Positioning

The LIZICHU brand focuses on pet hygiene, grooming, and intelligent pet products, positioning itself as an R&D-driven brand centered on structural innovation and practical functionality.

The brand emphasizes:

Safety, durability, and user experience of products

Balancing design and engineering, ensuring every product meets the daily needs of pet families

Unlike many market brands that prioritize appearance and marketing, LIZICHU consistently follows a “product-first, innovation-driven” approach.

The brand’s vision is to build a trusted pet product series through continuous R&D, giving users confidence and providing reliable cooperation for distributors.

3. Brand Image and Visual Identity

The LIZICHU (LLZZICHU) logo uses a blue and white color palette, delivering a clean, stable, and professional technology-oriented look.

Key visual features:

Rounded geometric shapes, symbolizing gentleness and reliability

Blue main color, representing technology, responsibility, and trust

Professional, unified design, applicable across:

Product packaging, labels, and nameplates

Official website, distributor portals, and marketing materials

Trade shows and promotional events

4. Brand Advantages and Partnership Foundation

1️⃣ Legally Registered & Clear Ownership

All brand identifiers, graphics, and names are officially registered, ensuring clear intellectual property rights.

2️⃣ Integrated R&D and Manufacturing

Xuhengda Technology operates in-house R&D and prototype production, enabling fast improvements based on market feedback.

3️⃣ Clear Product Focus

Core product lines: pet bathing, drying, and grooming systems

Stable and reliable, with clear positioning for easy distributor promotion and retail sales

4️⃣ Partnership Assurance

The company prioritizes long-term cooperation, providing partners with standardized support in trademark licensing, channel protection, and after-sales service.

5. Brand Vision

Through continuous innovation and robust manufacturing, LIZICHU aims to become a trusted, R&D-driven brand in China’s pet products industry.

The brand adheres to the values of: Integrity, Focus, Practicality, and Innovation, working hand-in-hand with distributors and partners to promote the healthy growth of the pet products market.